Content Analysis of Billboard advertising: Ethnicity in the Media.

Aims My aims for this count atomic number 18 to discover how ethnic minorities ar beingness used in the specific spiritualist of hoarding ad. What products argon ethnic minorities denote, are they being stereotypic or pigeon holed, or are they being represented at all? I ready chosen this topic because so much cartridge holder has been devoted to speculateing this selfsame(prenominal) trim down in television system advertising, that other advertising mediums have been overlooked. I will too find it interesting to neck whether billboard advertising is similar, the same or very icy to television in its copy of ethnic minorities. By the windup of my research I intrust to have a clearer enter of just how ethnic minorities are used in billboard advertising or if they are being falsely represented. scope and C erstwhilepts I have chosen two assorted writings based around the subject of billboard advertising to draw ideas and c erstpts for my study. The first is an extract from please adjust your sire media and minorities in a multicultural society by Augie Fleras. This study includes concepts and ideas on minorities in advertising, how they are represented and reasons why they are represented in certain ways. The member in addition includes a recent study of billboards in a Montreal subway station.

It was rear that, in over 160 billboards, ethnic minorities were represented once (study by Fo Niemi and Mario Salgado). The oblige goes on to talk in depth about the logic behind advertising with vaporous reference to the portrayal of ethnic minorities. In addition to this it also asks and answers questions abo! ut why advertising can exclude or include ethnic minorities. The concepts that I will draw from this article are firstly, how ethnic minorities are stereotyped or pigeon holed in billboard advertising. For example the one image of an ethnic nonage in the... If you want to get a full essay, commit it on our website: BestEssayCheap.com

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